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Running a business or even being an influencer during a Global pandemic is very though. Lots of influencers and brands have suffered (myself included) many cancellations and fewer sales. It’s something that was expected, however, I think there are still many ways you can keep your business going. One of these is influencer marketing.
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What is influencer marketing?
Never heard of this term? What it is? The short answer to this is – collaboration where brands connect with influencers and they help each other. Brands get exposure and sales, whereas influencers get a free product or remuneration.
As a brand, you can still be successful with the help of influencers. Influencer marketing it’s been part of many business strategies for a while, and I think influencers are able to boost your sales and keep your business going even through a pandemic.
On the other side, if you are an influencer you can still find brands to collaborate. You have no idea where to find these brands that are willing to pay you? A great place to start is an influencer network like Intellifluence.
Why is influencer marketing important for businesses?
You’ve had a business for a very long time and now with COVID-19 and lockdown, you are forced to re-think your marketing strategies. If your business wasn’t online until now, influencer marketing can be a good way to start. Or probably, you’re in the other category – you’ve been working with influencers and you think to cut down or change this strategy.
New to influencer marketing? How does it work?
You collaborate with a blogger, or a vlogger or someone that has some kind of following on social media. This audience can be either small or large, and you can choose your influencer depending on your budget.
As expected, influencers with a large audience will charge you more than a micro-influencer for instance.
There are many platforms where you can find the perfect influencer for your product. A perfect example of this is Intellifluence.
Is influencer marketing the right strategy during a pandemic?
Many social media influencers and bloggers are still working with brands and influencers continue to be one of the best ways to put your product in front of the right audience. Influencers still have a fantastic impact over their audience and I think there’s no reason for you to stop using the power of influencers. But of course, you should take a step back and consider all your options and decide what’s best for your brand and business.
I am sure you already gathered all your marketing team members (if you have one) to discuss what to do during the COVID-19 pandemic. Before you make any decisions, ask yourself the right questions
- Is your influencer still making you money?
- Put yourself in your client’s shoes for a moment, how would you feel when seeing a promotion to your product?
- Do you have an alternative strategy?
I recommend this article that will provide you insights on how other businesses choose to promote their products via influencers during coronavirus.
Influencers adapting to Covid-19
As a blogger/influencer I noticed a lot of changes ever since the pandemic started. Some niches are more successful than others and many pageviews, collaborations, partnership opportunities have been affected.
Many influencers (and even businesses) started focusing more on helping their audience through lives. There are some good examples like Joe Wicks with his live PE sessions (my son loved that) or animal centers going live to show the animals for the little ones.
But I think the most difficult time as an influencer is in the travel or even fashion niches. We all know those gorgeous images from all over the world.
If you are a fashion blogger, you might find this article helpful.
Here’s a list of the most popular niches during a pandemic:
- Kids activities
- Working from home
- Free online courses
- Online shopping
- Health and fitness
- Cleaning and organization