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GUEST POST: by Madeline at CappuccinoandFashion.com
One thing all bloggers will learn when they get started on this journey: it is a constant learning process. It is completely normal to make mistakes along the way and learn from them. Today we’re talking about 5 of the most common blogging mistakes you might be making.
And how to fix them.
As a blogger myself, I have made all of these mistakes in the beginning. However, once I started paying attention to these and correcting them, that’s when I started noticing real growth on my blog.
It’s never too late to fix these.
Here are the 5 blogging mistakes you might be making, that are keeping you from growing your blog in 2020:
Blogging Mistake #1: Not being consistent
You’ve probably heard this over and over again. From multiple sources. And it’s for a reason.
Being consistent in creating content is absolutely necessary if you want to grow your blog.
Think about it this way: if you have 20 posts on your blog, you have 20 chances of your blog being found when someone searches something on Google or Pinterest. If you have 200 posts, you have 200 chances to be found.
Obviously, you need a lot of content if you want your blog to soar. And not just any content, quality content. You want your readers to stick around too.
Being consistent with blogging doesn’t mean you have to post daily. It’s just not feasible for most people, including myself. However, aim to have a schedule to keep you accountable, whether that’s 1-2 blog posts per week or 2 blog posts per month. Whatever is doable for you – try to stick to that.
Tips for staying consistent:
- You’re not always going to be in the creative mood to write. That’s fine and to be expected. But when you do feel inspired, write-write-write as much as you can. Batch writing is going to help you stay focused and create more content.
- Plan your content ahead. If you have your list of blog post ideas laid out on paper (or notes app), you are much more likely to actually sit down and get them done.
- Keep a running list of posts you’d like to write in the future. Once in a while, sit down and brainstorm a list of post ideas, do topic research, see what’s trending on Pinterest. Having a list to look back on will help you have something to write even when the creative flow is low.
Blogging Mistake #2: Not paying attention to analytics
I’m not saying you need to look at your analytics obsessively. By any means. However, keeping an eye on your analytics will help you do the following:
- See where your blog traffic is coming from.
- See which posts are the most popular ones.
- See how much time readers are spending on your blog.
These are all great resources for you to help in understanding your audience and tailoring your content.
A great tip that has immensely helped my blog:
When you notice one post is doing well – double up or triple up on that! As in, create more content within that topic or create an updated post related to that popular one. Search engines like Google or Pinterest will pick up on that and will favor that second post too. It helps grow your traffic with something that you already know is working.
So if you don’t already have Google Analytics installed, go and do that now! And start looking into those analytics once in a while to see what’s working and what’s not.
Blogging Mistake #3: Having a cluttered blog
I cannot emphasize enough how important it is to have an easy to follow the blog. Your readers will be much more likely to spend more time on your blog if they can navigate it easily. If it’s cluttered, there are too many pop-up windows or they can’t find the search bar when they’re looking for something, it will only lead to frustration and make them leave faster.
When it comes to blogging design and themes, the simpler the better.
Of course, keep all the functionalities you need, but keep the reader in mind and make it easy for them to browse through your content.
Blogging Mistake #4: Not focusing on your audience
Yes, your blog is about you, since you’re sharing your experience, your stories, your tips. However, what you really need to focus on is your audience. Make it about them.
Create content you want to create, but keep in mind your ideal audience and whether or not they would find it helpful. When you start focusing on providing value through what you put out there, that’s when your blog will start to kick off.
Once you figure out your ideal audience, think of the problems they might be encountering in their journey and provide a solution to those problems. It doesn’t have to be revolutionary, it doesn’t need to be groundbreaking news. Share your way of overcoming that problem, share your tips. When people find a solution in your content, they will come back for more.
That’s when you will start seeing real growth.
Blogging Mistake #5: Not using Pinterest seriously
If you’re thinking Pinterest is just another one of those platforms people use or another social media account, you’re missing out. I definitely made this mistake in the past, but it’s never too late to give it a proper go.
Pinterest is the best platform to be on as a blogger, especially as a beginner. It’s the one platform where you have the highest chances of a pin going viral. It is the main blog traffic source for most bloggers out there and it’s fairly easy to use.
All you need to do is put more thought into it. Create at least 2 pinnable images for each of your blog posts and make sure to share them. Include good descriptions and keywords, join group boards – there’s a whole lot to be said about Pinterest strategies.
Make sure you are on the platform and using it actively and you will see the results for yourself.
If you’ve made any of these blogging mistakes, don’t fret. It’s never too late to start working on your blog and grow your audience. Blogging is a constant learning process.
Have you made any of these mistakes yourself? What would you like to change about your blog? We’d love to hear from you.